Trader Vic's Book of Mexican Cooking
. By Victor J. Bergeron. Garden City, NY: Doubleday, 1973. Large 8vo. 271pp., color photo plates, recipes, index. Red cloth, generally Good in like color pictorial DJ. The author opened the first Senor Pico
in 1964 in SF, then later in LA. This popular "
Cal-Mex" restaurant helped to introduce tequila and especially themargarita
as a best-seller cocktail.